A modern recipe for Big Data...
Below are the typical steps we follow to create an API access point for you to move from raw Web Information to a constant flow of customized, actionable intelligence. Its the modern recipe for Big Data.
Content is everywhere. We collect it for you. We connect to it when its a data feed. We hook into it when its social media. We crawl it when its a website. Just tell us the type of information you want or rely on now. We'll take it from there, and get you a lot more.
Then we turn content into data - something you don't see elsewhere. Our technology moves across what has been written and understands it like you do, turning a news stories, blog or a tweet into data that can be used for analysis. Statistical Natural Language Processing (NLP) is how we tap into the company actions, consumer sentiment, & political movement reported everyday.
Data becomes understanding when it becomes a model. We work with you to focus on what you need to measure. Maybe it's the timing of a new drug launch, who will win an election, or the price of energy. Then we apply machine learning techniques - testing the things that influence the drug launch, election or energy prices until we arrive at a stable and useable model.
Models with high explanatory power are used to predict. Like a stock index represents a summation of the days events we do the same and provide you with a daily prediction on that drug launch, election outcome or change in energy price. Tracing back through daily events is always available. But an index sure beats trying to read it all for yourself and juggle it around in your head.
An API (application programming interface) gives you access to your daily prediction. Like a website address but with some parameters you can adjust you receive back a 1 week, 1 month or 6 month view on the drug launch, election outcome or energy prices. But more than that an API is a means for you to use the prediction index data in other programs or models proprietary to you.